Client

Client

Real Estate General Authority

Real Estate General Authority

Industry

Industry

Real Estate Regulatory

Real Estate Regulatory

Duration

Duration

Jan 2023 > Dec 2025

Jan 2023 > Dec 2025

Enhancing operational efficiency, internal culture & digital maturity, fully aligning with Saudi Vision 2030

Enhancing operational efficiency, internal culture & digital maturity, fully aligning with Saudi Vision 2030

Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.

Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.

Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.

The Challenge —

The Challenge —

The Challenge —

The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.

The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.

The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.

Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2
Project Gallery Image for 50% width of the screen #2

The approach I took, and why —

The approach I took, and why —

The approach I took, and why —

1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.

1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.

1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.

Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1
Project Gallery Image for 50% width of the screen #1

A comprehensive response was designed and executed —

A comprehensive response was designed and executed —

A comprehensive response was designed and executed —

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Strategic Audit

# Mapped existing digital efforts, processes, and workflows to identify gaps and opportunities.

Communication Frameworks

# Designed a framework to improve internal clarity, visibility, and cross-team engagement.

Product Identification & Positioning

# Defined an internal platform with a clear purpose and strategic positioning.

Cultural & UX/UI Benchmarking

# Conducted research to ensure global best practices were adapted to the Saudi context.

Engagement Planning

# Developed a 12-month internal onboarding and engagement campaign to showcase benefits, values, and outcomes.

Strategic Audit

# Mapped existing digital efforts, processes, and workflows to identify gaps and opportunities.

Communication Frameworks

# Designed a framework to improve internal clarity, visibility, and cross-team engagement.

Product Identification & Positioning

# Defined an internal platform with a clear purpose and strategic positioning.

Cultural & UX/UI Benchmarking

# Conducted research to ensure global best practices were adapted to the Saudi context.

Engagement Planning

# Developed a 12-month internal onboarding and engagement campaign to showcase benefits, values, and outcomes.

Strategic Audit

# Mapped existing digital efforts, processes, and workflows to identify gaps and opportunities.

Communication Frameworks

# Designed a framework to improve internal clarity, visibility, and cross-team engagement.

Product Identification & Positioning

# Defined an internal platform with a clear purpose and strategic positioning.

Cultural & UX/UI Benchmarking

# Conducted research to ensure global best practices were adapted to the Saudi context.

Engagement Planning

# Developed a 12-month internal onboarding and engagement campaign to showcase benefits, values, and outcomes.

  • The image featured in the carousel #1
  • The image featured in the carousel #2
  • The image featured in the carousel #3
  • The image featured in the carousel #4