Client
Client
Real Estate General Authority
Real Estate General Authority
Industry
Industry
Real Estate Regulatory
Real Estate Regulatory
Duration
Duration
Jan 2023 > Dec 2025
Jan 2023 > Dec 2025
Enhancing operational efficiency, internal culture & digital maturity, fully aligning with Saudi Vision 2030
Enhancing operational efficiency, internal culture & digital maturity, fully aligning with Saudi Vision 2030
Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.
Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.
Real Estate General Authority (REGA) launched a long-term digital transformation program to redefine its role as a modern, digitally empowered government authority.



The Challenge —
The Challenge —
The Challenge —
The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.
The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.
The Digital Sector faced fragmented initiatives, unclear objectives, and low engagement with internal systems, compounded by limited visibility and ineffective communication across teams — creating both structural and cultural barriers to transformation.



The approach I took, and why —
The approach I took, and why —
The approach I took, and why —
1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.
1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.
1) Conducted a strategic assessment of workflows, communication patterns, and employee pain points. 2) Identified opportunities to unify systems. 3) Designed communication structures that prioritised clarity, transparency, and engagement, ensured people understood not only what was changing, but why it mattered. 4) Benchmarked global best practices and adapted them to Saudi culture, ensuring relevance and intuitive usability.






