Client
Client
NORIA by CALX
NORIA by CALX
Industry
Industry
Design Consultancy
Design Consultancy
Duration
Duration
Apr 2024 > Dec 2025
Apr 2024 > Dec 2025
Building a studio that thinks like consultants and creates like designers.
Building a studio that thinks like consultants and creates like designers.
A dedicated creative consulting unit that moves beyond project execution and positions CALX as a pioneer in design, storytelling, and brand-led consulting in the Kingdom of Saudi Arabia.
A dedicated creative consulting unit that moves beyond project execution and positions CALX as a pioneer in design, storytelling, and brand-led consulting in the Kingdom of Saudi Arabia.
A dedicated creative consulting unit that moves beyond project execution and positions CALX as a pioneer in design, storytelling, and brand-led consulting in the Kingdom of Saudi Arabia.
The Challenges —
The Challenges —
The Challenges —
To build a world-class creative consulting unit from the ground up — one capable of elevating CALX Consulting’s market positioning, while also serving the needs of high-level private, government, and consulting clients in Saudi Arabia.
To build a world-class creative consulting unit from the ground up — one capable of elevating CALX Consulting’s market positioning, while also serving the needs of high-level private, government, and consulting clients in Saudi Arabia.
To build a world-class creative consulting unit from the ground up — one capable of elevating CALX Consulting’s market positioning, while also serving the needs of high-level private, government, and consulting clients in Saudi Arabia.
I oversaw the full creative and strategic direction of NORIA — shaping its brand, service model, methodologies, and client delivery. My scope spanned:
I oversaw the full creative and strategic direction of NORIA — shaping its brand, service model, methodologies, and client delivery. My scope spanned:
I oversaw the full creative and strategic direction of NORIA — shaping its brand, service model, methodologies, and client delivery. My scope spanned:
1) Defined the concept, service model, and strategic positioning of NORIA. 2) Built a cross-continental creative team with unified standards. 3) Introduced systems for brand strategy, content, UX/UI, and design quality. 4) Led pitches, discovery sessions, and advisory for major clients.
1) Defined the concept, service model, and strategic positioning of NORIA. 2) Built a cross-continental creative team with unified standards. 3) Introduced systems for brand strategy, content, UX/UI, and design quality. 4) Led pitches, discovery sessions, and advisory for major clients.
1) Defined the concept, service model, and strategic positioning of NORIA. 2) Built a cross-continental creative team with unified standards. 3) Introduced systems for brand strategy, content, UX/UI, and design quality. 4) Led pitches, discovery sessions, and advisory for major clients.
